JBNU Sports Pre-Startup and Early-Stage Startup Support Center (Director: Professor Guk Kyung-su) is recruiting 13 companies to participate in the '2026 Sports Industry Startup Support Project,' supported by the Ministry of Culture, Sports and Tourism and the Korea Sports Promotion Foundation. Applications are open until March 24.

Eligible applicants range from pre-startup founders with outstanding startup ideas in the sports industry to early-stage startups with less than three years in operation. Businesses from other industries that manufacture products or provide services not previously related to the sports industry may also apply as pre-startup founders.

JBNU will provide selected companies with an average of KRW 45 million in commercialization support funding, stepwise entrepreneurship and AI training, corporate exchange opportunities, and other tailored incubation programs.

Applications can be submitted online via the Korea Sports Promotion Foundation's Sports Industry Support website (spobiz.kspo.or.kr). For more details, see the JBNU Startup Support Center and the Sports Industry Support website.

Professor Guk Kyung-su, director of JBNU's Startup Support Center, said, "We will actively utilize the university's outstanding infrastructure to discover the next-generation unicorns that will lead the sports industry," adding, "We will serve as a reliable pacemaker through hands-on support."