Jeonbuk National University (JBNU) Regional Development Research Institute hosted the 'Small and Micro-Enterprise Fair (Local Fair: Embracing Jeonbuk)' featuring 14 local businesses from the Jeonbuk region on November 19 at the Jeonbuk Senior Employment Center Auditorium.

The event was organized to create direct consumer touchpoints for regional companies and expand sales channels. It was planned in connection with JBNU's 'Glocal University 30' project strategy.

The fair drew large participation from 14 companies producing food, crafts, lifestyle, and functional products active across the province in Jeonju, Gimje, Gunsan, Iksan, Jeongeup, and Jangsu. ▲피에스비바이오(주) ▲농업회사법인 (유)새만금유기농꾸찌뽕 ▲다격 ▲성림지에스(주) ▲(유)다락에프앤비 ▲서동팜 열대과일체험농장 ▲(주)산마루 ▲꿈협동조합 ▲사단법인 글로벌투게더김제 ▲주식회사 리턴 ▲지평선농부들 영농조합법인 ▲꼬막공방(군산분원) ▲꽃오름비 ▲드림카페 등이다.

Company representatives operated their booths directly, introducing product development processes, ways of utilizing local resources, and market strategies. Visitors confirmed competitiveness through tasting and hands-on programs.

JBNU expects that the event will enable local companies to achieve tangible results such as securing direct sales, collecting consumer responses, and improving brand awareness.

President Yang O-bong said, "There were limited official channels for local companies to meet consumers," adding, "I hope this fair will serve as an opportunity to validate marketability and secure new sales channels." He emphasized, "JBNU will strengthen structures for co-growth with local companies centered on the Glocal University 30 project and expand the local business ecosystem."