The 2024 meeting of the Korean Society for Consumer Advertising Psychology (President: Professor Jeong-seok Kang, JBNU) was held over two days on the 19th and 20th at Jeonbuk National University (JBNU) International Convention Center. The conference aimed to share interdisciplinary research findings on consumers' pursuit of fun and the enhancement of well-being through fun, and to explore developments in the field of consumer advertising psychology. 

Co-hosted by the JBNU Social Science Research Institute and the Training Program for Psychological Experts Needed in a Super-Aged Society (JBNU Department of Psychology BK21 Project Division), the symposium proceeded under the theme "DISCO to Fun (Diversity in Studying Consumer Orientation to Fun)."

Notably, sixteen papers were presented in general sessions such as "Consumer Well-Being," "Psychological Mechanisms of Consumers," and "Consumers and Social Media." Seven papers were delivered in a special session involving JBNU BK21+ and the Jeonbuk Provincial social survey, and seven recent research outcomes addressing "Greenwashing: Consumer Perceptions and the Role of Advertising" were presented in a special session sponsored by the Korea Press Foundation. Covering a wide range of topics from consumer psychology to the lives of local residents and regional environmental factors, the conference gained added significance by seeking improvement measures through discussion.

In particular, Professor Ho Lee of JBNU's Department of Forensic Medicine delivered a keynote lecture titled "An Engaging Evolutionary Anthropological Approach to Relationships," and Director Deok-hwan Yoon (Micromill Mbrain) delivered a keynote titled "In the Age of Solo Drinking with Highballs and OTT, Racing Personal Tastes," both drawing significant interest.

Jeong-seok Kang, President of the Korean Society for Consumer Advertising Psychology, said, "Everyday little pleasures have a substantial impact on consumers' decision-making processes and purchasing behavior. I hope that today's symposium will provide an opportunity to share diverse academic findings on elements of fun related to consumption and the role of fun, and to develop them further."