Jeonbuk National University (JBNU) (President Yang O-bong) and LS Mtron (CEO Shin Jae-ho) signed a memorandum of understanding on March 27 at 4:00 PM to cooperate on joint research and development in new business areas such as smart agriculture and future mobility.

LS Mtron, which operates a Jeonju plant in Wanju County, Jeonbuk, serves as an anchor company in the regional agricultural sector through sustained R&D investment in smart agriculture and continuous communication.

Under the agreement, JBNU and LS Mtron will cooperate on joint industry–university research and development, research personnel exchange, technical support for industrial field issues, and talent development and recruitment through industry–university linked programs.

In particular, JBNU operates the Jeonbuk Regional Innovation Platform - Future Mobility Project Group (RIS) to promote the development of the region's future mobility industry. The collaboration between the two institutions is expected to play a significant role in discovering and developing new business opportunities in the future mobility sector.

President Yang O-bong said, "Innovation in agriculture, a major competitive advantage for regional development, lies in the smartification of agricultural sites," and added, "We will strive to ensure that this agreement with LS Mtron can serve as a model for the successful mutual growth of the university and regional industry."