JBNU, led by President Yang O-bong, has designated March 13 each year as "Blood Donation Day" to promote a culture of life-sharing.

JBNU and the Korean Red Cross Jeollabuk Provincial Chapter (Chairman Lee Seon-hong) signed an agreement for social contribution on the morning of March 13. They also carried out activities including participation in blood donation and a proclamation performance declaring Blood Donation Day.

The event was attended by JBNU President Yang O-bong, Lee Seon-hong, Chairman of the Jeollabuk Chapter of the Korean Red Cross, Park Seong-hoon, Executive Vice President of Jeonbuk Bank, Kim Jong-seok, Director of Student Affairs, Kang Young-seok, Director of the Welfare, Women and Health Bureau of the Jeollabuk Provincial Government, Jung Tae-hyun, President of the Student Council, along with representatives of the Korean Red Cross and other local dignitaries. The signing ceremony, donation handover, and Blood Donation Day proclamation performance were held.

Attendees also joined in donating blood to commemorate the designation of Blood Donation Day and to practice life-sharing.

Under the agreement, the two institutions will participate each year in blood donation campaigns on March 13 to promote life-sharing and will work to foster a voluntary blood donation culture. They also agreed to cooperate on humanitarian activities to promote volunteerism.

President Yang O-bong said, "JBNU has operated a Blood Donation Center for 30 years, and with the opening last December of the world’s only hanok-style Blood Donation Center, it has played a major role in spreading blood donation culture and increasing the donor population. By designating March 13 as JBNU Blood Donation Day, we will continue to raise awareness about the importance of blood donation among young students and the local community."