Jeonbuk National University (JBNU) held a short-form content development contest popular with the MZ generation to overcome reduced activity and lack of communication caused by COVID-19, and it received a strong response.

This contest was JBNU's first attempt of this kind. Students were encouraged to develop video content that expressed JBNU in a variety of ways without being constrained by format.

In the contest, the Jeonhong team (students 이하영 and 하창진), which introduced the university with a sensory visual perspective, received over 10,000 views for "Conquering JBNU in 60 Seconds" and was honored with the top prize, the JBNU President's Award.

President Kim Dong-won said, "I am pleased that this contest, held to stimulate students' creativity and to contribute to the university's external promotion, was carried out amid strong student interest." He added, "We are planning the 2nd Short-form Contest this fall, and we look forward to the interest and participation of many students."

Meanwhile, the winning videos from this contest can be viewed on the Instagram account ‘@jbnu_student’.