The Business Incubator (Director Kwon Dae-gyu) said on the 18th that it operated a live commerce event to help resident companies struggling from COVID-19 open online sales channels.

With the prolonged COVID-19 pandemic, omni-channel approaches that combine online and offline two-way marketing to reach consumers have emerged as a new focus in sales and distribution services.

The live commerce event was carried out with the participation of seven companies residing in the Jeonbuk National University (JBNU) Business Incubator.

Products sold included '달새앙' ginger juice made with domestic ginger and honey; '참마실' sweet potato "Maellaengi" roasted and steamed three times; '㈜유스타팜' 'Jadambadam' deliciously spicy seasoned webfoot octopus; '로터스푸러스' lotus leaf rice and lotus leaf noodles; '엘에이치이' fermented herbal salt based on a probiotic oral-care formulation; '㈜에스엔플러스' Haruto pimple patches; and '㈜나인랩스코리아' fast-charging car phone holders.

Notably, through active promotion in cooperation with startup-related organizations such as the Korea Business Incubation Association and CAMTIC Comprehensive Technology Institute, the car phone holders from '㈜나인랩스코리아' sold out the prepared quantity of 300 sets on the day.

Director Kwon Dae-gyu of the Business Incubator said, 'Although resident companies in the Business Incubator have competitive products, they are experiencing difficulties in sales channels and distribution. We will actively support promotion of excellent products through diverse online and offline distribution channels.'

Meanwhile, the Jeonbuk National University (JBNU) Business Incubator was selected this year, in partnership with Howon University Business Incubator and Hope Jeonbuk POST BI, for the joint type of the Incubation Capacity Building Project, and is operating incubation programs for resident companies.

It operates programs such as 'Boot IR Round', which supports the professional and continuous investment networks necessary for startups' sustained growth; 'Hidden IP TLO', which transfers unused outstanding technologies to strengthen companies' technological competitiveness and support commercialization and advancement; and 'NICE Supermarket', which helps resident companies establish diverse sales channels.