제목
CBNU Buan RIS launches Well-being Mulberry Jam.
웹마스터 | 2011-09-29 | 조회 3781
본문 내용
CBNU Buan Regional Innovation System (Buan RIS) launched a new 100% sugar-free premium mulberry jam in collaboration with Bokumjari, the nation's largest seller of fruit jams.
The jam, which is being marketed as the "Bokumjari Jam of the Year," was developed with Bokumjari to create a competitive product that could push the Buan mulberry industry into a higher value industry.
The product is expected to boost the Buan local economy because the product uses fresh mulberries from the Buan region..
The jam targets consumers who are interested in well-being products as well as a younger demographic that purchases bread regularly.
Mulberries, according to the traditional Korean medicine book, Donguibogam, are good for diabetes, beneficial to five different organs, and effective in anti-aging. It also helps prevent strokes, ease hunger and, if consumed regularly, mulberries are said to improve eyesight and hearing.
The new product is currently on sale in Lotte Department Store, and, to maintain the premium-level image, will be marketed in the near future at organic foods stores, department stores, and major supermarkets.
There will be a tasting and sales promotion event at the Jamsil Lotte Department store from the 23rd to 29th of September.
Count : 40
187619 KB