[JBNU People] Professor Lee. Yoon (Department of International Trade)
홍보실 | 2023-11-16 | 조회 3875
Prof. Lee, Yoon is an assistant professor in the Department of International Trade who teaches international trade payments and internet trade. His research interests lie in cross-border e-commerce, a rapidly growing area of global trade with increasing importance. He has researched on the impact factors, dispute resolution, and consumer protection of cross-border e-commerce.
Specifically, some of his representative research projects include:
A study on the analysis of impact factors of cross-border e-commerce, identifies the factors that affect the volume of e-commerce exports and imports and compares them with traditional trade.
A study on dispute resolution in cross-border e-commerce, investigates the types of disputes that arise in cross-border e-commerce and the solutions for resolving them.
A study on consumer protection in cross-border e-commerce, compares consumer protection laws in cross-border e-commerce and investigates ways to improve Korean consumer protection laws.
Currently, his plan is to delve further into the research on dispute resolution in cross-border e-commerce to explore ways to effectively resolve disputes that arise in cross-border e-commerce.
2019 / Ph. D. in International Trade, Sungkyunkwan University Graduate school
2012 / M. A. in Chinese Area study, Seoul National University graduate school of international studies
2009 / B. A. in Chinese Literature and Language, Seoul National University
1. Lee, Yoon and Hong-joo Jung (2019), “Payment Method Determination Factors in International Trade E-marketplace: Focused on Alibaba.com”, Korea trade review, 44(5), 161-174.
2. Lee, Yoon and Hong-joo Jung (2021), “The Payment Term Choice on E-marketplace: Focusing on Status Quo Bias and Anchoring Effect”, Korea trade review, 46(1), 23-38.
3. Lee, Yoon (2022), "A Comparative Study on Requirements for the Buyer’s Right to Require Delivery of Substitute Goods under the CISG and the Korean Civil Code", Journal of Korea Trade, 26(1), 81-98.
4. Lee, Yoon (2022), “Risk and Risk Management in Cross Border E-commerce”, Journal of International Trade and Insurance, 23(1), 103-117.